Most Innovative Communication

Official Entry Form
All submissions must be from a communication campaign undertaken in the 12 months prior to 31 July 2017.
Entries Close: 12 noon, 31 July 2017.

  • Section 1: Entrant Details

  • Name of the person completing this entry form.
  • Include pensioners if applicable.
  • Section 2: Award Category Entered

  • Section 3: Agency Details (if applicable)

  • If applicable, name of communication or marketing consultancy or agency that provided strategic or creative services in this campaign?
  • Section 4: Your Communication Entry

    This is a new category designed to showcase the overall KiwiSaver member experience. The judges will use the following criteria when evaluating each entry into the above award category. Please fill in each section where applicable and keep to within a total of 500 words.
  • In this section the judges will look at the measurable objectives: - What were the strategies and objectives employed beyond the disclosure required by statutory or regulatory compliance? - the judges will want an insight into the research that was undertaken in setting your objectives as well as the strategic planning process involved. Please explain.
  • If your entry is clearly a media campaign, then your entry must clearly identify who the target audience is and the process for any segmentation. Judges will be looking for how well you segmented your market and derived your target audience, as well as how this will assist in achieving the objectives. Please explain. Please explain
  • If your entry is a media campaign, the implementation of the campaign must be demonstrated. You must outline the specific tactics of the campaign and how the strategy was implemented. Judges will be looking for effective implementation in accordance with the overall strategic plan. Use of digital or online media – where it deepens an audience or improves access - will be highly regarded. Please explain.
  • In this section you must explain: - How the design, layout and content of the annual reporting or PDS delivered easy comprehension by the target audience. If disclosure went beyond the required statutory/regulatory disclosure, was any additional information relevant, contextual and ordered to augment the other key information & overall reader comprehension. - For media campaigns the choice of media channel or channels and why they were employed for this particular campaign. Where more than one channel has been adopted you must explain how the channels integrated and supported one another.
  • Judges will be looking for excellence in creative execution and the effectiveness of this in communicating the message. You must explain the overall creative platform, copy, graphics, design elements etc. and how you anticipate this will help your audience.
  • Compare any actual results to stated objectives. If a campaign is still in progress, you should explain how results are tracking.
  • This field is for validation purposes and should be left unchanged.